Best New Swimwear Trends 2024
Do you feel that choosing swimwear for the coming season is a love-hate activity? Either you can’t wait to browse Pinterest or you’d rather vacuum cobwebs around your house.
Swimwear is not only about looking good but also about feeling good in what you wear to the beach, pool, and after. It’s daunting and overwhelming to find that perfect piece. Whether you’re seeking a classic one-piece, a trendy bikini, a cover-up, or swimwear for your kids, the options are endless.
I’ve made a list of ten categories of swimwear that have been tested and endorsed by avid water enthusiasts. Many of these brands focus on inclusive sizing, sustainable materials, and quality manufacturing for long-lasting wear. And of course, they are also super cute and stylish for 2024.
The Swimwear List
Featuring exclusive slimming designs, elegant details, and trompe l’oeil effects designed to flatter so you get that statement-making perfect fit. Timeless, iconic sophisticated swimwear styles.
Swimwear starts at $75
Hermoza Quote
“Because you want to live that iconic state of mind too! We’re ready to meet you with the next-generation, luxury performance fabrics that work + play hard so you look and feel your best without the high price. With more than 60 hours spent on each piece so you can trust this suit is made for you, no matter the occasion.”
Why Buy
- Classy and trendy
- Excellent Variety Selections
- Great Sales
Coco Reef celebrates women and empowers them to flaunt their shape in high-quality, fit solution swimwear. The brand combines nylon, Spandex, and Miratex fabric to provide all-over body contouring and tummy control while shaping and slimming the figure.
Swimwear starts at $55
Coco Reef Quote
“Coco Reef provides fit solution swimwear that is created with high-quality fabric and an acute attention to detail. From supportive bra sizing to contouring silhouettes our swimwear provides the reliable support of a traditional undergarment. Having been established in 1996 with the mission of providing women with swimwear that supports and sculpts the body.”
Why Buy
- Huge selection for ALL sizing
- Great Sales
- High quality material
This swimwear line is an innovative line of active swimwear made for maximum durability in and out of the water. Designed for women with active lifestyles, to keep up with their every move.
Swimwear starts at $30
Beach House Quote
“Founder Rosemarie DiLorenzo wanted a swimsuit that was as versatile and supportive as her day-to-day life. So she set out to create a swimwear line that could be both fashionable and functional. Her dedication to creating a polished swimwear and lifestyle brand is timeless.”
Why Buy
- Very affordable
- Trendy sporty
- Doesn’t fade
Be covered up in chicness with the Michael Kors Zip Front Long Sleeve One Piece Swimsuit! Featuring a zipper front, and a bold, gold logo belt that accents the waist, it’s the perfect blend of fashion and function. Comes in black and white.
Swimwear starts at $160
Michael Kors Quote
“Great style means having a point of view, but evolving your look is even more important. Rushing to embrace every trend will leave you fashionable, but not stylish.”
Why Buy
- Timeless and elegant
- High Quality
- Beach to dinner
As one of the pioneers in bra sized swimwear, Coco Reef has utilized decades of industry know-how to provide bra sized, fit solution swimwear to a contemporary market. As a reputable leader in bra sized silhouettes, their designers’ focus on fit and form ensure that fashion meets functionality perfectly.
Swimwear starts at $35
Coco Reef Quote
“We continue to work relentlessly in order to create functional, fashionable and fit-focused swimwear for a variety of body types.”
Why Buy
- Excellent Sales
- Wide sizing selection
- Conservative & Fun Style
Best Selection – Beach 2 Ocean
Swimwear starts at $45
Beach 2 Ocean Quote
“At one time, wearing swimwear was a purely functional endeavor but it has grown into its own fashion occasion. We offer tried-and-true quality swimwear brands such as Michael Kors, Kate Spade, and Vince Camuto.”
Why Buy
- Amazing selection
- Designer to every day styles
- Great Sales
Best Beach to Dinner – Hermoza
Hermoza’s dedication to serving others inspired her to secure resources for underserved children through her non-profit foundation, Rivers of Hope. Hermoza is a swimwear line after her own heart that provides tasteful resort wear options for the modern woman.
Dresses start at $60
Hermoza Quote
“Finding your favorite one-piece swimsuit for summer is a breeze with Hermoza. Whether you prefer the classic elegance of the Lupe One-Piece Swimsuit or the sophistication of the Genevieve One-Piece Swimsuit Hermoza has you covered.”
Why Buy
- Dresses turn heads
- Fabulous Sales
- Cute Mom & Kid Combos
With dual layer construction, each swimsuit combines soft fabrics with state-of-the-art Shapemaker® lining that sculpts and smooths. Bra sized swimsuits are designed with control panels around the core and bottom. “Lifting Shaper” that provides support where it’s needed most.
Swimwear starts at $40
Coco Contours Quote
“Learning to love the skin you’re in is a lifelong voyage. It looks more like unlearning the idea that only certain bodies are worth acceptance and praise.”
Why Buy
- Makes you feel special in any size
- Fantastic high quality
- Truly slim enhancing design
Whether you’re jetting off on a tropical vacation or simply soaking up the summer sun at home, their swimwear collection promises to elevate the beachwear game with its unique, novelty designs and feminine chic.
Swimwear starts at $70
Kate Spade Quote
“Lightweight and luxe, the Kate Spade Midi Cover Up Dress is the perfect layering piece to add to your beach wardrobe. Cover up your swimsuit in style or pair it with a straw hat and sandals for a stroll in town.”
Why Buy
- Timeless Pieces
- Quality that lasts through time
- Always a sale
Get ready to match with your mini me at Hermoza! These adorable mommy & me styles feature playful swimwear and clothing from puff sleeves dresses to ruffled swimsuits to boy shorts for a cute and coordinated look. Perfect for twinning with your little girl and boy at the beach or pool.
Swimwear starts at $65
Hermoza Quote
“Growing up on beaches, I’ve always had a desire to create stylish, well-crafted swimwear that women can feel better wearing. Swimwear should celebrate the femininity of a woman in a sophisticated, elegant, timeless, and effortless way.”
Why Buy
- Styles look good on both mom & child
- Affordable timeless pieces
- High quality materials
Bottom Line
As we dive into the swimwear trends of 2024, it’s clear that comfort, style, and sustainability are at the forefront of design. There are so many swimwear brands and designers to pick from it can get overwhelming. I hope these selections offer a variety of options for you.
Good swimwear should align with both our personal values and our lifestyle needs. Happy swimming in style and comfort this summer!
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